Bus media is one of the most popular forms of traditional Out of Home media because it offers a wide variety of benefits, from audience targeting to different media formats. Primarily used in urban and some suburban areas, bus advertising is a powerful way to supplement your media plan with street level visibility.

• High visibility: Buses are large and highly visible to both vehicle and pedestrian traffic and can be seen by large numbers of people, making them an effective way to reach a broad audience. They reach both audiences of people using the buses and those around them.
• Audience Targeting: Buses travel on fixed routes through various neighborhoods and business districts, allowing advertisers to reach a targeted audience. This also makes them useful for targeting specific points of interest (POIs).
• Frequency: Buses often run on the same routes every day, which means that an advertisement on a bus can be seen by the same people multiple times, increasing the frequency, and thereby the effectiveness of the media.
• Eye-level placement: Bus advertisements are placed at eye level, making them unavoidable and more likely to be remembered.
• Mobile advertising: Buses are constantly moving, which means that ads on buses can reach people in multiple locations throughout a city or region.
• Cost-Effectiveness: Bus Advertising can also be relatively affordable compared to other forms of outdoor, making it a cost-effective option for small businesses and organizations.

Buses are also a versatile OOH media form, offering a wide variety of sizes and placements that can suit different budgets, messaging, and campaign goals for advertisers. Some of the main types of bus media include:

• Full bus wraps: Full bus wraps make a big, bold statement by covering the entire outside of the bus. This type of advertising provides maximum exposure and is ideal for promoting a new product, service, or brand.
• Side panel displays: Panels on the sides of buses come in a wide variety of sizes, including kings, queens, kongs, super-kongs, bus-tails, tail-wraps, partial-wraps and more. They are often taken in larger quantities to deploy widespread coverage throughout a market.
• Interior cards: Interior cards are a type of bus advertising in which ads are placed inside the bus. Commuters often see these ads as part of their daily routine and can be used to promote products or services that are highly relevant to the rider. Because these ads have a longer dwell time as passengers ride the bus they are ideal for longer, more detailed messaging and calls to action to help promote more mid and lower-funnel steps in the customer journey.
• Bus stop advertising: While technically not on the buses themselves, if you are thinking about bus media, it only makes sense to think about using transit shelters as well, as they align well with the audience and coverage.
• Digital screens: Some buses are equipped with digital screens that can display dynamic ads. These screens can be used to promote products, services, or events and can be targeted to specific demographics or locations.