Many types of out-of-home media are now adding eye-catching and dynamic digital video display areas — allowing digital assets created for TV to be easily placed on the media. Your spots can be modified quickly with minimal cost, and many networks can take your TV assets with little or no modification.
Digital outdoor advertising networks also allow ads to be dayparted for more accurate targeting of specific demographics — just like TV. Spaces will typically run :15 or :30 second spots.
Get all of the strengths of traditional outdoor advertising — high visibility, targetability, and cost effectiveness — with the ease of digital and TV!