Digital Media Services

The consumption of digital media has moved off the desktop, and into the palm of our hands. If you still think of digital and Out of Home as two separate media channels, here are a few facts you should consider.

• • People spend 70% of their waking hours outside the home (OAAA, 2015)
• • 68% of mobile use is done “on the go” (Criteo Mobile Report, 2014)
• • 71% of all digital minutes are on mobile (Entrepreneur, 2018)

To help our clients take full advantage of the natural synergy between the online and offline worlds we provide a range of location based digital media services.

• • Mobile / In-App Ads
• • Display / Banner Ads
• • Social Media Marketing
• • Digital Radio
• • Digital Video
• • SEO/SEM

Recent studies have shown a direct link between digital media and Out of Home. A 2017 Nielsen study showed that Out of Home helped drive search activation at almost four times the rate of other media spend, dollar for dollar.

With the amount of time that consumers spend outside the home, and the amount of time they are interacting with digital media in that environment it should come as no surprise that the two media channels enhance each other.

• • More highly targeted impressions with both media channels
• • Multiple touchpoints for same campaign
• • Better consistency of messaging
• • Greater share of voice when both channels are aligned
• • Broaden the length and scope of the campaign
• • Facilitate cross-platform campaigns with geotargeted audience identification