When faced with the daunting task of executing a national billboard program as part of a major branding campaign Chobani and their agencies turned to the OOH experts at EMC Outdoor to handle the task of managing all the details.The billboard campaign was a major component in their new national branding campaign, and included 17 markets in 11 states, and a total of over 60 separate locations.
STRATEGY: An emphasis was placed on premiere locations in each of the markets, and the billboards and walls were all carefully selected to provide maximum impact in the key cities.
TACTICS: The creative for all the billboards came from Twitter comments posted by real Chobani fans, as the company wanted a "consumer-up" campaign, to tap into and extend the "Chobani love" that is rapidly spreading across the country.
RESULTS: Chobani was propelled to the #1 spot in their product category.
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