Driving Destination Marketing with Out of Home MediaTravel and tourism brands are competing for consumers’ attention in one of the most challenging industries. When people search for their next vacation spot they are more likely to carefully consider the options, costs, and experiences. After all, they are going to spend their hard-earned money and time off from work. Out of Home advertising offers destination brands opportunities for visibility and differentiation.
Mexico Tourism wanted to reach potential travelers in key feeder markets using a variety of traditional Out of Home media. Along with their agency they turned to EMC for help in navigating the different Out of Home landscape for each market.
STRATEGY: Use Out of Home media to reach potential travelers in key feeder markets - both in the U.S. and internationally - for Mexico Tourism
TACTICS: A variety of Out of Home media was used - depending on the market makeup, and effectiveness of each media to reach the target in that market. Media included airport media, bulletins, posters, wrapped busses, wrapped trains and more.
RESULTS: Mexico Tourism was able to reach their target audience in a wide range of markets with diverse Out of Home media profiles, simply, easily and cost effectively through an expert partner.
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