Opening a new retail location is a big deal. When that location is your new Manhattan flagship it’s a really big deal. So, when Lane Bryant and their agency wanted to announce the grand opening of their new store in a spectacular way, they turned to digital outdoor advertising for its ability to make the required big impact in 2 locations: Times Square, and as close as possible to the retailer’s new store.
Acting as the out of home media buyer, all media that EMC Outdoor quickly located and secured for the launch were head-turners — even on the streets of NYC— the most spectacular at 62 ft high and 72 ft wide. This beautiful digital unit dominated the area, and also allowed Lane Bryant to change / sequence their creative for additional impact that drove traffic to their location just half a block away.