Airport advertising is one of the most effective OOH media formats to reach high level business travelers and the frequent flying “road warriors”. Frequent flyers — averaging nine round-trip flights per year — account for almost 60% of all airport advertising impressions. (Arbitron Airport Study, 2004)
STRATEGY: Use airport media to reach high level business decision makers in key markets across the US, and abroad.
TACTICS: Strategic and spectacular locations were selected in key airports to maximize the impressions and overall effect. Riverbed took advantage of the full spectrum of airport media available including: dioramas, digital displays, wall wraps, banners, column wraps, charging stations and window clings.
RESULTS: Riverbed reached their target audience with large, impactful media, and has continued to expand the program.
South Dakota used experiential to reach potential travelers read more...
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North Lake Tahoe used Experiential to drive destination marketing read more...
Nerd Wallet used a station domintaion to reach a highly targeted audience in San Francisco read more...
Seattle's Union Gospel Mission used a projection campaign to raise awareness for homelessness in the market read more...
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ZenDesk launched a national digital OOH campaign in just over 2 days read more...
T-Mobile used experiential to recruit potential employees, read more...
Mexico Tourism used a variety of OOH to target key feeder cities read more...
Adobe activated a huge experiential team to reach conference attendees read more...
Delta Dental combined OOH and online campaigns to amplify the effect of both read more...
ATT used projection media to help launch their 4G service, read more...
Riverbed used airport media to target business decision makers, read more...
ComEd created a unique live mobile advertising space in Chicago, read more...
Farmers Market Pet Foods used pop-up experiences to launch in Chicago, read more...
Lane Bryant used digital OOH to help announce the opening of their new flagship store, read more...
The City College of San Francisco used OOH to boost enrollment during a critical period, read more...
McDonalds launched their All Day Breakfast with experiential read more...
Peapod used digital display vehicles to take their brand on the road to key markets, read more...
Boehringer Ingelheim used a variety of OOH media to reach attendees at a key medical meeting, read more...
Cosi used mobile out of home to reach their target audience, and launch their new fall menu, read more...
Subway used a variety of OOH media to dominate the Atlanta market, read more...
Alcon used a spectacular mobile wallscape to create buzz at a major event, read more...
The full palette of event media created a dominant footprint at a major event, read more...
Kona used a wall of surfboards to take their message to the beach, read more...
AeroMexico tapped the full palette of OOH media in numerous markets read more...
Neuro used a variety of out of home media to dominate the Boston market, read more...
Tampico Beverages used OOH to help drive a 62% retail sales increase, read more...
MetroPCS used digital display vehicles to play video games with their audience, read more...
Tivo used a wide range of media to dominate the San Francisco market, read more...
Nationwide tapped the full range of OOH media for their "Life Comes At You Fast" campaign, read more...
TravelZoo created an interactive event in Times Square with a digitally equipped street team, read more...
