Beginning in 2004 with the launch of their “Life Comes At You Fast” campaign EMC Outdoor helped Nationwide and their agency conduct a variety of large scale national branding campaigns.
For the launch event itself we helped create a spectacular first-ever 30-story building illumination that lit up the Nationwide headquarters in Columbus, OH. There was also a national campaign of award-winning airport dioramas that featured ground breaking lenticular technology for the displays.
This coincided with a national campaign of bus wraps in key markets. The bus wrap campaign would continue to grow over the next five years to include over 90 buses in 30 markets.
As the program grew over the years, it came to include a wide variety of out of home—including traditional media like billboards, posters, and commuter rail, lifestyle media like mall dominations, fitness clubs and gas station advertising.
Nationwide also conducted a number of experiential campaigns surrounding their NASCAR sponsorship and other events. The media included mobile billboards, mobile projections, bike displays, and street teams with branded inflatables.
Taken as a whole, Nationwides campaigns epitomized our slogan, using "every media under the sun"
STRATEGY: Reach consumers in key markets with out of home media, starting with the launch of the “Life Comes At You Fast” OOH campaign.
TACTICS: Nationwide tapped into the full palette of out of home media with OOH strategy based on each market and target demographic.
RESULTS: The program continued to grow over 5 years, and included an ever wider range of media – a true testament to the power of outdoor advertising.
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North Lake Tahoe used Experiential to drive destination marketing read more...
Nerd Wallet used a station domintaion to reach a highly targeted audience in San Francisco read more...
Seattle's Union Gospel Mission used a projection campaign to raise awareness for homelessness in the market read more...
Tesaro used a variety of OOH media to reach convention attendees read more...
ZenDesk launched a national digital OOH campaign in just over 2 days read more...
T-Mobile used experiential to recruit potential employees, read more...
Mexico Tourism used a variety of OOH to target key feeder cities read more...
Adobe activated a huge experiential team to reach conference attendees read more...
Delta Dental combined OOH and online campaigns to amplify the effect of both read more...
ATT used projection media to help launch their 4G service, read more...
Riverbed used airport media to target business decision makers, read more...
ComEd created a unique live mobile advertising space in Chicago, read more...
Farmers Market Pet Foods used pop-up experiences to launch in Chicago, read more...
Lane Bryant used digital OOH to help announce the opening of their new flagship store, read more...
The City College of San Francisco used OOH to boost enrollment during a critical period, read more...
McDonalds launched their All Day Breakfast with experiential read more...
Peapod used digital display vehicles to take their brand on the road to key markets, read more...
Boehringer Ingelheim used a variety of OOH media to reach attendees at a key medical meeting, read more...
Cosi used mobile out of home to reach their target audience, and launch their new fall menu, read more...
Subway used a variety of OOH media to dominate the Atlanta market, read more...
Alcon used a spectacular mobile wallscape to create buzz at a major event, read more...
The full palette of event media created a dominant footprint at a major event, read more...
Kona used a wall of surfboards to take their message to the beach, read more...
AeroMexico tapped the full palette of OOH media in numerous markets read more...
Neuro used a variety of out of home media to dominate the Boston market, read more...
Tampico Beverages used OOH to help drive a 62% retail sales increase, read more...
MetroPCS used digital display vehicles to play video games with their audience, read more...
Tivo used a wide range of media to dominate the San Francisco market, read more...
Nationwide tapped the full range of OOH media for their "Life Comes At You Fast" campaign, read more...
TravelZoo created an interactive event in Times Square with a digitally equipped street team, read more...
