Account LAB: Strategic client planning and concepts brought to life.

Our in-house strategic planning team brings together insights and creativity to develop exciting new concepts for your client or brand.

Join us in an Account LAB session. Our in-house strategic planning team brings together creativity and insights to develop exciting new concepts for clients. The team is solely dedicated to your campaign successes being the result of smart, collaborative, and creative planning and in-market executions.

From initial concepts, to the myriad of details required for a successful activation in the field across OOH / experiential / events / digital integration, it’s all available through Account LAB.

Account LAB is client-centric:

Your campaign. Your needs. Your success realized. Our process starts with a discussion around these 3 areas, and you have the main seat at the table.

Clients have been asking for, and appreciating this type of consultative approach around OOH, experiential and event efforts for some time now at EMC. With this dedicated team, you now have a collaborative space for strategic and creative ideation around your needs and goals.

Account LAB is idea oriented:

Ideation sessions provide the channel for getting to client solutions, and the often-heard “This is a very cool idea we’re discussing. How can we make this happen?!”

Solutions that are more than the sum of ideas discussed at the start of a session are a typical result, and plans are optimized to more-fully integrate across all your media channels.

Although creative and collaborative, our intake and ideation process is streamlined, quickly getting to a plan that is the executable evolution of ideas brought into a session, including first-ever, engaging experiential programs for our clients.

Account LAB uses a customizable team approach:

Our core Account LAB team of three has over 45 years of cumulative experience in OOH, experiential, events, market knowledge, and strategic brand / consumer insights.

In addition, the team regularly taps internal EMC specialists to align logistics, digital/mobile integration, research/data and demographic analytics, creative renderings, budgetary considerations and more.

The result? The execution of your planned competitive advantage.

Account LAB is about business strategies that deliver competitive advantage live in the field. If improving your brand results and creative presence related to OOH and experiential is aligned with your goals, a quick session is a good place to start.

Join us, we’d love to schedule a session with you soon!

Our Work:

We love what we do, and every campaign is a unique solution - these are a few of our favorites. See some more here.

South Dakota

Taking a national monument on an experiential road trip.


Integrating OOH and Digital helped Delta Dental drive awareness.


Reaching conference attendees in New Orleans with OOH media.


Targeted Out of Home placement drove this delivery service to max capacity.


We created a wall of branded surfboards to take this brand to the beach.


Sprint made a big splash at the big game in Houston


Rally Health used out of home to help drive traffic to their Healthfest event.


Nerd Wallet took over transit stations in San Francisco to reach a tech audience.


Read about our experiential recruitment food truck here.
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