We created a unique experience for Essential Cost Rica that allowed the tourism brand to highlight one of the countries most notable features - its coffee. A team of colorfully painted "carretas" distributed coffee samples in New York to celebrate international coffee day.
Bringing Your Brand Story To Life:
Experiential marketing holds a unique place in Out of Home. Experiential provides a blank canvas where the sky is the limit (literally... we did a blimp once) and allows for creative activations that step outside of more traditional marketing channels.
From initial concepts, to the myriad of details required for a successful activation, we live for experiential marketing and take great pride in getting the job done and done right.
To help traditional Mexican cheese brand La Vaquita expand beyond their home base in Houston and move into other markets we crafted a pop-up, sampling tour.
The campaign was designed to target consumers at the point of sale with samples, coupons and other promotional materials.
Why Experiential?
Experiential Marketing creates memories in ways that no other channel can match. The novelty of an experience will create stonger, longer lasting memories. Positive brand experiences create stronger impressions, and a more favorable perception of the brand.
After two years of pandemic isolation consumers are actively seeking out new experiences, and ways to make positive memories. Experiential marketing also gives them social content to share, increasing the advertisers reach through earned impressions.
Our areas of expertise include:
—Dustin Romero, Field Marketing Manager, Craft Brewers Alliance
