Our GoodPoint process allows advertisers to reach highly targeted audiences, efficiently, and at scale.
GoodPoint takes a 360 view of our clients location-based marketing needs, and provides an end to end solution that incorporates:
From strategic planning through execution and measurement, and across all of EMC’s service areas, GoodPoint focuses on critical points to deliver the most efficient and effective programs for our clients.
GoodPoint is an end to end location-based marketing solution – from research, analytics and planning all the way through activation and measurement – it allows us to optimize campaigns at every step along the process.
From finding the right audience, to determining strategy, to finding the right markets, to media mix and allocation, and then evaluating the performance of the campaign.
The result is campaigns planned from an audience first perspective and focused on delivering the most valuable OOH touchpoints available.
We love what we do, and every campaign is a unique solution - these are a few of our favorites. See some more here.