Reaching Super Bowl Fans with ExperientialWhen our friends at Sprint wanted to do just that the EMC Events team came back to them with a plan to use a team of branded Segways to surround the game zone and reach fans as they moved through the city. We strategically placed the teams around the perimeter of the official sponsorship zone, where they could still interact with the huge crowds of pedestrians walking to and from hotels, restaurants, shopping and all the official NFL activities.
STRATEGY: Raise awareness of Sprint and their offerings at the 2017 Super Bowl in Houston, TX.
TACTICS: There were 10 branded Segways with brand ambassadors in branded uniforms. The team had over 7,500 flyers to pass out along with player appearance schedules at the local Sprint doors. Additional fun giveaways included branded glow bracelets, koozies and lip balm.
RESULTS: Sprint brand ambassadors were well received around the designated areas throughout the campaign! People on the streets were excited to see the Segways and receive the flyers with great promotional offers, glow bracelets, lip balm and koozies. During the campaign, EMC Events was able to meet with the local government to ensure that Sprint could be in the Super Bowl Clean Zone turning the guerrilla campaign into permission-based. The campaign went so well an extra day was added!
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