As Celgene and their agency prepared for one of the most important medical conferences of the year — the annual ASCO meeting— they looked to EMC Outdoor for an out of home media plan that would deliver a dominant presence during the Chicago event.
Medical conferences are critical events for exhibiting advertisers, and out of home media is well suited to reach attendees and help raise awareness around the event.
STRATEGY: Reach event attendees at a key medical conference in Chicago.
TACTICS: Celgene employed an out of home media plan designed to intercept attendees at multiple touchpoints during their stay in Chicago, from the time they arrived through the duration of the show.
RESULTS: Celgene created a dominant media presence around the event.