When Boehringer Ingelheim was preparing to attend one of the most important conferences on their calendar - the annual ADA meeting in San Diego - they turned to EMC for a package of outdoor advertising that would reach attendees during their stay.
From the airport, to the areas around the San Diego Convention Center, to the restaurants and shopping of the Gaslamp District. EMC put together a multi-media program of innovative OOH that covered them all. Boehringer Ingelheim used a wide variety of highly targeted event media to reach the event attendees at different points throughout the city.
STRATEGY: Reach ADA attendees in San Diego with Out of Home Media.
TACTICS: Boehringer Ingelheim used a wide variety of highly targeted event media to reach the event attendees at different points throughout the city. Airport dioramas greeted attendees as they arrived. A fleet of mobile media - including segways, scooters, wrapped vehicles, bike taxis, a mobile video display, and even a 100' high branded sail - created a dominating presence around the city.
RESULTS: This campaign helped Boehringer dominate the San Diego market for the duration of the critical meeting.
South Dakota used experiential to reach potential travelers read more...
Rally Health used Out of Home media to drive attendance for their NY event read more...
North Lake Tahoe used Experiential to drive destination marketing read more...
Nerd Wallet used a station domintaion to reach a highly targeted audience in San Francisco read more...
Seattle's Union Gospel Mission used a projection campaign to raise awareness for homelessness in the market read more...
Tesaro used a variety of OOH media to reach convention attendees read more...
ZenDesk launched a national digital OOH campaign in just over 2 days read more...
T-Mobile used experiential to recruit potential employees, read more...
Mexico Tourism used a variety of OOH to target key feeder cities read more...
Adobe activated a huge experiential team to reach conference attendees read more...
Delta Dental combined OOH and online campaigns to amplify the effect of both read more...
ATT used projection media to help launch their 4G service, read more...
Riverbed used airport media to target business decision makers, read more...
ComEd created a unique live mobile advertising space in Chicago, read more...
Farmers Market Pet Foods used pop-up experiences to launch in Chicago, read more...
Lane Bryant used digital OOH to help announce the opening of their new flagship store, read more...
The City College of San Francisco used OOH to boost enrollment during a critical period, read more...
McDonalds launched their All Day Breakfast with experiential read more...
Peapod used digital display vehicles to take their brand on the road to key markets, read more...
Boehringer Ingelheim used a variety of OOH media to reach attendees at a key medical meeting, read more...
Cosi used mobile out of home to reach their target audience, and launch their new fall menu, read more...
Subway used a variety of OOH media to dominate the Atlanta market, read more...
Alcon used a spectacular mobile wallscape to create buzz at a major event, read more...
The full palette of event media created a dominant footprint at a major event, read more...
Kona used a wall of surfboards to take their message to the beach, read more...
AeroMexico tapped the full palette of OOH media in numerous markets read more...
Neuro used a variety of out of home media to dominate the Boston market, read more...
Tampico Beverages used OOH to help drive a 62% retail sales increase, read more...
MetroPCS used digital display vehicles to play video games with their audience, read more...
Tivo used a wide range of media to dominate the San Francisco market, read more...
Nationwide tapped the full range of OOH media for their "Life Comes At You Fast" campaign, read more...
TravelZoo created an interactive event in Times Square with a digitally equipped street team, read more...
