A key element of the campaign was that out of home was a strategic element, included in planning from the early stages, and integrated with other media channels, rather than being an afterthought. The effectiveness of this integrated campaign clearly shows how OOH can be a powerful part of any media mix. The variety of media that the OOH palette can provide means there's always a way to reach your audience.
STRATEGY: The overall strategy, designed to reach Hispanic Moms, included OOH, radio, print, and in-store events at the neighborhood grocery stores.
TACTICS: The outdoor portion of the campaign started with high profile billboard locations to act as the anchors for the program. It also included multiple flights of poster locations to create a presence at street level where people do their shopping and go about their everyday activities. Finally, a Mobile Billboard was used at the launch of the program to create a heightened awareness of the brand's presence in the market. This allowed Tampico to take their message directly to the target neighborhoods, and also coincided with brand sponsored remote radio broadcasts at the targeted stores presented by the local Hispanic radio stations.
RESULTS: The results speak for themselves — Tampico’s integrated campaign has produced a 62.4% year-to-date sales spike in Las Vegas.
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Seattle's Union Gospel Mission used a projection campaign to raise awareness for homelessness in the market read more...
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ZenDesk launched a national digital OOH campaign in just over 2 days read more...
T-Mobile used experiential to recruit potential employees, read more...
Mexico Tourism used a variety of OOH to target key feeder cities read more...
Adobe activated a huge experiential team to reach conference attendees read more...
Delta Dental combined OOH and online campaigns to amplify the effect of both read more...
ATT used projection media to help launch their 4G service, read more...
Riverbed used airport media to target business decision makers, read more...
ComEd created a unique live mobile advertising space in Chicago, read more...
Farmers Market Pet Foods used pop-up experiences to launch in Chicago, read more...
Lane Bryant used digital OOH to help announce the opening of their new flagship store, read more...
The City College of San Francisco used OOH to boost enrollment during a critical period, read more...
McDonalds launched their All Day Breakfast with experiential read more...
Peapod used digital display vehicles to take their brand on the road to key markets, read more...
Boehringer Ingelheim used a variety of OOH media to reach attendees at a key medical meeting, read more...
Cosi used mobile out of home to reach their target audience, and launch their new fall menu, read more...
Subway used a variety of OOH media to dominate the Atlanta market, read more...
Alcon used a spectacular mobile wallscape to create buzz at a major event, read more...
The full palette of event media created a dominant footprint at a major event, read more...
Kona used a wall of surfboards to take their message to the beach, read more...
AeroMexico tapped the full palette of OOH media in numerous markets read more...
Neuro used a variety of out of home media to dominate the Boston market, read more...
Tampico Beverages used OOH to help drive a 62% retail sales increase, read more...
MetroPCS used digital display vehicles to play video games with their audience, read more...
Tivo used a wide range of media to dominate the San Francisco market, read more...
Nationwide tapped the full range of OOH media for their "Life Comes At You Fast" campaign, read more...
TravelZoo created an interactive event in Times Square with a digitally equipped street team, read more...
