Advertising in nail and hair salons offers a unique opportunity to reach a predominantly female audience of professionals, young adults, college and high school students in both urban and suburban markets.
With opportunities for a variety of signage as well as distribution of printed materials, advertisers can take over the salon, and surround their audience with their message. Salon advertising programs can provide an excellent way to reach a highly targeted audience in a clutter-free environment, for an extended period of time, repeatedly during their weekly routine.
A number of different media are available, including posters, floor graphics, counter mats, magazine covers, window clings, branded aprons and product sampling, to target a captive and upscale audience.