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STRATEGY: Use out of home to help announce the opening of the new Tria store in Manhattan.
TACTICS: Taxis provided widespread coverage across the city, and in the downtown neighborhoods around the store location. Additionally, a group of taxis was staged for the grand opening to provide a wall of branding.
RESULTS: Picieniminus, con cus mo maximet volorer ovitae sam qui ulparib usdantia derate ma dolore
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