The PGA Tour Superstore and their agency looked to EMC for guidance on an OOH solution to provide specific geotargeting to reach those audiences. This campaign targeted a specific market using mobile billboards to reach locations of interest. Within the market were opportunities to reach audiences at competitors' locations, transportation stations, local communities, and golf courses.
STRATEGY: Utilize outdoor advertising to reach audiences through coverage at targeted locations.
TACTICS: Mobile billboards were used for their ability to be routed to very specific locations, like PGA Tour Superstores, their competitors, and local golf courses.
RESULTS: PGA Tour Superstore was able to reach all of their targeted locations and create local buzz surrounding the opening of the new stores.