Boost Mobile used bike displays to reach basketball fans at the NCAA Final Four.

When Boost Mobile wanted to reach the fans attending the NCAA Final Four in Indianapolis in a fun and engaging way, they turned to EMC for bike displays and a customized mobile billboard.

The mobile billboard was equipped with a branded basketball hoop. Brand ambassadors coordinated “shoot-offs” in which fans could shoot for the chance to win phones and other prizes. The bike displays were able to extend the perimeter of the activation by riding into areas with heavy pedestrian traffic, and direct consumers to the mobile billboard to participate in the event.

STRATEGY: Engage basketball fans at the NCAA Final Four.

TACTICS: Boost created their own micro events, using the basketball mobile billboard as a focal point, and bike displays to build awareness and drive traffic to the truck.

RESULTS: Boost was able to engage the huge crowds attending this event in a fun, memorable way.

CASE STUDIES: We're proud of our work

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