Brands who are serious about creating meaningful two-way relationships with their customers thrive when they have engagement — both in real life (IRL) and online (URL) — at the center of their strategy. The value of experiences is increasing: 72 percent of those under 40 years old prefer to spend money on experiences over things.

Experiential and social media must work together. One is focused on real life connections, and the other is about digital connections. The value of the two working together is much greater than the sum of each part. Both are important for brands who want to share a connection with others, since we all live our lives online and offline. This is true for both business-to-consumer (B2C) and business-to-business (B2B) companies.

In this eBook, we outline the structure, process, and tools necessary for integrating IRL and URL next year and beyond. We call it Engagement Marketing. By thoughtfully connecting the pieces in a strategic roadmap, brands will be able to increase their awareness, reinforce their point-of-view, and continually learn.

By reading this ebook, you will gain:

• Data, information, and knowledge on experiential marketing trends
• Insights into how to develop an integrated experiential marketing and social media effort
• Tools you can use to align all your internal teams for Engagement Marketing
• Case studies exemplifying best practices

There are always new things happening in experiential and social media marketing. We invite you to join our communities at www.EMCOutdoor.com and www.SliceCommunications.com to stay ahead of what is coming next!