Transit media takes advantage of the fact the we are a nation on the move. In both urban and suburban areas mass transit is a major part of the infrastructure. Buses, transit shelters, commuter rail, subways and taxis and any other media that intersects how people travel through their daily lives can be great ways to reach your audience.
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Bus ads can reach a wide audience on both urban and suburban streets. A number of different media options are available on both the outside and inside of buses.
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Reach your target audience on a repeat basis as they go through their daily communte. Rail ads can provide great frequency for your message.
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Street furniture reaches both pedestrians and vehicles, typically in major urban markets. A variety of media is available and will vary considerably by market.
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Media in the subway is great for reaching an urban population on the move.
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Taxi advertising can give your brand wide dispersion across a metropolitan area.
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Transit shelters line both urban and suburban roadways and can add targeted street level placement to your out of home media mix.
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The world of outdoor advertising includes a wide variety of media that can be used in very different ways. If you're new to outdoor advertising and you'd like to start by learning a little more about the different catergories of OOH browse through the links below.
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