Traditional outdoor advertising includes media formats that are familiar to everyone billboards, posters and more. These media are some of the original forms of out of home, and have existed for some time for one big reason - they work! Traditional out of home relies on a very simple premise - place your advertising where people go and they will see it.
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Billboards are the original out of home media. Mainly found on highways and arterial surface streets their size makes them hard to miss as traffic passes.
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Digital billboards are the next step in the evolition of the billboard. Digital technology allows for more creative flexibility, as well as dayparting of messages. Media space is typically shared with other advertisers as the billboards will cycle through 6-8 messages.
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Posters the billboard's little brother. They are typically found on surface streets, in and around retail and commercial areas.
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Rotary programs allow advertisers to move their copy through a pool of locations in a market. For long term coverage rotary programs can be a great way to maximize budget.
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Mainly found in larger urban markets wallscapes can provide spectacular spaces for a brand to make a big impression. Variation in shape and size can allow for fun creative executions.
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Another important form of traditional out of home is airport advertising. Airports offer a unique opportunity to reach audiences in a captive environment.
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The world of outdoor advertising includes a wide variety of media that can be used in very different ways. If you're new to outdoor advertising and you'd like to start by learning a little more about the different catergories of OOH browse through the links below.
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