by Lauren Spinelli | Dec 8, 2025 | Featured, Trade Show Marketing
Trade show marketing is being reshaped in a way it hasn’t been for many years. If you are still following the same old playbooks for conferences and industry events as before the pandemic, then you are already behind. The stakes have never been higher for...
by Melissa King | Oct 30, 2025 | Blog, Featured, Trade Show Marketing
Your competitors are spending millions on booth space, fighting for attention in crowded exhibit halls to maximize their conference marketing. Meanwhile, your target audience is spending just a fraction of their time on the conference floor. What if you could reach...
by Jonathan Megahey | Oct 6, 2025 | Case Studies
Supernus Pharmaceuticals: Spotlighting ONAPGO at AAN 2025 Supernus Pharmaceuticals partnered with EMC Outdoor to spotlight ONAPGO, their newly approved treatment, during the American Academy of Neurology (AAN) Annual Meeting in San Diego. With thousands of healthcare...
by Jonathan Megahey | Oct 6, 2025 | Case Studies
Boosting ITOVEBI Visibility at the Miami Breast Conference Genentech partnered with EMC Outdoor to boost visibility for ITOVEBI at the Miami Breast Conference, targeting healthcare professionals with a strategic, multi-format Out of Home media plan. To capture...
by Lauren Spinelli | Apr 4, 2025 | Agency Life, Associations, Exhibitors, Featured, Trade Show Marketing
When it comes to Out-of-home media for event marketing, trade shows and conferences, my perspective is built on firsthand experience. Before stepping into the world of OOH advertising, I was an event planner. I’ve stood where many of you are now, organizing events...