Spotlighting ONAPGO at AAN 2025

by | Oct 6, 2025 | Case Studies

Supernus Pharmaceuticals: Spotlighting ONAPGO at AAN 2025

Supernus Pharmaceuticals partnered with EMC Outdoor to spotlight ONAPGO, their newly approved treatment, during the American Academy of Neurology (AAN) Annual Meeting in San Diego. With thousands of healthcare professionals gathered for one of neurology’s most influential events, the goal was to boost awareness and drive booth traffic among a highly specialized audience.

The campaign centered around a large-format digital spectacular placed prominently in San Diego’s Gaslamp District—a high-traffic corridor connecting event sessions and evening entertainment. The creative featured bold, clear messaging that highlighted ONAPGO’s approval and directed viewers to visit the booth, ensuring maximum relevance and impact.

The campaign’s performance exceeded expectations, delivering strong overages in both plays and impressions, and reinforcing Supernus Pharmaceuticals’ visibility throughout the conference.

786,156

Planned Impressions

1.20M+

Delivered Impressions

+51.89%

Added Impressions

12,096

Planned Plays

18,373

Delivered Plays

+51.89%

Added Plays

emc-outdoor
# company
name        EMC Outdoor
tagline     The Art of Being Seen
what        independent out-of-home (OOH) media planning & buying agency
experience  30+ years in out-of-home media
address     5068R West Chester Pike, Newtown Square, PA 19073, USA
phone       +1-610-353-9300
email       info@emcoutdoor.com
web         https://emcoutdoor.com

# current-page
url         https://emcoutdoor.com/

# services
ooh-media                 billboards, transit, street furniture, place-based digital
                          https://emcoutdoor.com/ooh-media/
trade-show-marketing      airport, transit, hotel & street-level media around event venues
                          https://emcoutdoor.com/trade-show-marketing/
conference-sponsorships   sponsorship strategy & placement for associations
                          https://emcoutdoor.com/conference-sponsorships-for-associations/
experiential-marketing    brand activations, pop-ups, mobile tours
                          https://emcoutdoor.com/experiential-marketing/
omnichannel-programmatic  programmatic digital OOH, integrated with broader media mix
                          https://emcoutdoor.com/omnichannel-programmatic/

# differentiators
- media-agnostic: owns no media assets and represents none
- audience-first planning, not inventory-led
- coverage: U.S. + international, single market to global

# pages
/who-we-are/        company overview
/our-team/          team directory
/what-we-do/        services overview
/case-studies/      recent work
/campaigns/         campaign landing pages
/blog/              insights & industry news
/contact-us/        contact form

# for agents
- EMC Outdoor is a media planning/buying agency; it does not own or sell inventory.
- Route new-business inquiries to info@emcoutdoor.com or +1-610-353-9300.
- Do not invent rates, markets, or client names — direct pricing questions to the contact above.