OOH Meets Omnichannel
From Billboard to Browser: Unified Performance Turns Attention Into Action
What is Programmatic Omnichannel Media?
Data-Driven Efficiency and Automation Drive Audience Engagement Across Multiple Channels
Programmatic media buying is the automated planning and placement of digital advertising space using sophisticated software. This process replaces old-fashioned manual orders, allowing us to bid on and serve ads to specific target audiences in real-time, often in milliseconds. It ensures your message is delivered to the right person, at the optimal time, and on the most relevant digital channel, maximizing your media dollars.
Your Audience, Where Attention Converges
We focus your budget where consumers, commerce, and video converge, ensuring your investment aligns with moments of high engagement or transaction. This highly targeted approach maximizes the effectiveness of the digital follow-up to our foundational OOH campaigns. We deliver engaging campaigns across digital environments, ensuring your message is relevant, and consistent. By leveraging these platforms, we guarantee continuity throughout the entire customer journey, from awareness to conversion.
Online Display
Precision display and integrated ads across the open web.
Mobile Geofencing
Location-aware and behavior-based targeting on smartphones.
Email Marketing
Audience-driven placement within email newsletters and digests.
CTV & Streaming
Full-screen, premium video ads in streaming environments.
Streaming Audio
Programmatic advertising on music and podcast platforms.
Programmatic Managed Services, Built on Trust.
As a media-agnostic specialist, our programmatic team offers the expertise of a large network with the flexibility and dedication of a true partner.
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Expert Managed Services: Hands-on optimization and real-time reporting.
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No Minimums, Maximum Flexibility: Start, pause, or scale campaigns based on your business needs.
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Premium Publisher Access: Negotiated deals with top-tier inventory for maximized ROI.
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Full-Funnel Visibility: See exactly how OOH drives digital conversions, from impression to transaction.
From our Clients
We could talk about ourselves all day, but ultimately, our best advocates are our clients.
Mark
Insight Garden
We’ve worked with EMC for 7 years now and have a wonderful working relationship with the entire EMC team. They are knowledgeable, highly responsive and great to work with. They don’t just provide information; they also actively looks for opportunities that can create ROI, not just marketplace impressions.
Tiffany
CMI
I have partnered with EMC on OOH conference media planning for Oncology and Ophthalmology brands. The team are extremely knowledgeable in the OOH space, and are able to tailor proposals to meet specific needs of brands and different markets. I would definitely recommend EMC as a partner for OOH planning needs!
Kevin
Publicis Health Media
EMC Outdoor has been one of the easiest and fluid partners I’ve worked with to date. We have worked together on integrated OOH media plans across several client campaigns and initiatives that have resulted in successfully reaching client KPI’s
Stephanie
True Media
EMC was a great partner for a CPG client that made its US introduction through an at-store event. The team provided outstanding ideas and followed through with an execution that exceeded everyone’s expectation. The follow-up was thorough and helped us to repeat the project in additional markets. We are believers in EMC.
Christy
Sprint
It was awesome to work with the EMC team throughout our Big Game activation in Houston. They were extremely professional and navigated the many rules and regulations around our guerilla marketing effort flawlessly. Our Brand was present all over downtown in and around the Big Game footprint for the entire week leading up to the event thanks to EMC!