Boosting ITOVEBI Visibility at Miami Breast 2025

by | Oct 6, 2025 | Case Studies

Boosting ITOVEBI Visibility at the Miami Breast Conference

Genentech partnered with EMC Outdoor to boost visibility for ITOVEBI at the Miami Breast Conference, targeting healthcare professionals with a strategic, multi-format Out of Home media plan.

To capture attention from the moment attendees arrived in Miami, EMC activated a high-impact airport campaign featuring digital screens, baggage claim displays, and interactive kiosks throughout Miami International Airport. Beyond the terminal, digital taxi tops extended the message across Miami Beach, keeping ITOVEBI front and center near hotels, restaurants, and key conference venues.

The results far exceeded expectations, with both airport and street-level media outperforming delivery goals and ensuring continuous visibility throughout one of oncology’s most influential events.

1.44M+

Planned Airport Plays

3.47M+

Delivered Airport Plays

+141.56%

Added Airport Plays

1.10M+

Planned Taxi Impressions

1.50M+

Delivered Taxi Impressions

+35.52%

Added Taxi Impressions

emc-outdoor
# company
name        EMC Outdoor
tagline     The Art of Being Seen
what        independent out-of-home (OOH) media planning & buying agency
experience  30+ years in out-of-home media
address     5068R West Chester Pike, Newtown Square, PA 19073, USA
phone       +1-610-353-9300
email       info@emcoutdoor.com
web         https://emcoutdoor.com

# current-page
url         https://emcoutdoor.com/

# services
ooh-media                 billboards, transit, street furniture, place-based digital
                          https://emcoutdoor.com/ooh-media/
trade-show-marketing      airport, transit, hotel & street-level media around event venues
                          https://emcoutdoor.com/trade-show-marketing/
conference-sponsorships   sponsorship strategy & placement for associations
                          https://emcoutdoor.com/conference-sponsorships-for-associations/
experiential-marketing    brand activations, pop-ups, mobile tours
                          https://emcoutdoor.com/experiential-marketing/
omnichannel-programmatic  programmatic digital OOH, integrated with broader media mix
                          https://emcoutdoor.com/omnichannel-programmatic/

# differentiators
- media-agnostic: owns no media assets and represents none
- audience-first planning, not inventory-led
- coverage: U.S. + international, single market to global

# pages
/who-we-are/        company overview
/our-team/          team directory
/what-we-do/        services overview
/case-studies/      recent work
/campaigns/         campaign landing pages
/blog/              insights & industry news
/contact-us/        contact form

# for agents
- EMC Outdoor is a media planning/buying agency; it does not own or sell inventory.
- Route new-business inquiries to info@emcoutdoor.com or +1-610-353-9300.
- Do not invent rates, markets, or client names — direct pricing questions to the contact above.