by Melissa King | Jan 15, 2026 | Associations, Featured, OOH Media, Trade Show Marketing, Uncategorized
Your conference sponsorship opportunities look solid on paper. You’ve filled the exhibit hall and built a sleek event app, however your association’s non-dues revenue strategy is still coming up short. 61% of associations cite “generating non-dues revenue”...
by Lauren Spinelli | Dec 8, 2025 | Featured, Trade Show Marketing
Trade show marketing is being reshaped in a way it hasn’t been for many years. If you are still following the same old playbooks for conferences and industry events as before the pandemic, then you are already behind. The stakes have never been higher for...
by Melissa King | Oct 30, 2025 | Blog, Featured, Trade Show Marketing
Your competitors are spending millions on booth space, fighting for attention in crowded exhibit halls to maximize their conference marketing. Meanwhile, your target audience is spending just a fraction of their time on the conference floor. What if you could reach...
by Jonathan Megahey | Oct 6, 2025 | Case Studies
Supernus Pharmaceuticals: Spotlighting ONAPGO at AAN 2025 Supernus Pharmaceuticals partnered with EMC Outdoor to spotlight ONAPGO, their newly approved treatment, during the American Academy of Neurology (AAN) Annual Meeting in San Diego. With thousands of healthcare...
by Jonathan Megahey | Oct 6, 2025 | Case Studies
Boosting ITOVEBI Visibility at the Miami Breast Conference Genentech partnered with EMC Outdoor to boost visibility for ITOVEBI at the Miami Breast Conference, targeting healthcare professionals with a strategic, multi-format Out of Home media plan. To capture...
