by Jonathan Megahey | Oct 6, 2025 | Case Studies
Boosting ITOVEBI Visibility at the Miami Breast Conference Genentech partnered with EMC Outdoor to boost visibility for ITOVEBI at the Miami Breast Conference, targeting healthcare professionals with a strategic, multi-format Out of Home media plan. To capture...
by Luke Woods | Sep 7, 2018 | Daily Updates, Featured, Mobile Billboards, Non-traditional Media, Pop-up Shop, Taxi Advertising, Traditional Media
Music festivals have long been popular events among young, active individuals, and advertisers have been using them to put their brands in front of massive crowds. In recent years, music festivals have become something more than just about music. Some events even...
by Caitlin Campbell | Oct 11, 2016 | Airport Advertising, Banner, Event Marketing, Mobile Billboards, Non-traditional Media, Traditional Media
As we’ve been going through our 25th year in out of home, we’ve been taking a look back at some of the campaigns that helped shape our agency. This is not only helped shape our agency, but maybe helped shape the internet. Using out of home media to reach...
by Matthew Noll | Sep 20, 2013 | Daily Updates, Featured, Non-traditional Media, Traditional Media, Transit Shelters, Wrapped Vehicles
One of the most powerful aspects of outdoor advertising is that it frequently offers multiple media platforms within the same physical environment. This is particularly true in urban settings where a wide variety of out of home options may be present. Savvy brands...
by Matthew Noll | Oct 2, 2012 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing
Rimini Street is taking traditional out of home advertising media—in this case taxi tops—and turning them into a guerrilla media platform that also drives social engagement. Uninvited to the Oracle Open World party in San Francisco, Rimini tapped EMC for guerrilla...
