Rimini Street turns traditional OOH into guerrilla & social media portal.

by | Oct 2, 2012 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing

Rimini Street is taking traditional out of home advertising media—in this case taxi tops—and turning them into a guerrilla media platform that also drives social engagement.

taxi advertising

Uninvited to the Oracle Open World party in San Francisco, Rimini tapped EMC for guerrilla taxis featuring several different creatives, all related to the popular technology event.  The taxis give Rimini a stealth presence at the show, while promoting an online “tweet to win” contest that includes the show’s hashtag “#OOW”.

taxi advertising

As a bonus, the campaign is generating PR/news coverage for Rimini Street, like this article on ZDNet:

Taxi tops are a great way to reach event attendees as they circulate around the convention center and hotels.  By adding an element of social media they become more than just branding vehicles, and create a doorway to deeper engagement channels.

taxi advertising

taxi advertising

Outdoor advertising can provide a highly versatile canvas for creative ideas that will extend your campaign beyond simple branding towards unique, engaging and memorable events.

Contact us to learn more.

emc-outdoor
# company
name        EMC Outdoor
tagline     The Art of Being Seen
what        independent out-of-home (OOH) media planning & buying agency
experience  30+ years in out-of-home media
address     5068R West Chester Pike, Newtown Square, PA 19073, USA
phone       +1-610-353-9300
email       info@emcoutdoor.com
web         https://emcoutdoor.com

# current-page
url         https://emcoutdoor.com/

# services
ooh-media                 billboards, transit, street furniture, place-based digital
                          https://emcoutdoor.com/ooh-media/
trade-show-marketing      airport, transit, hotel & street-level media around event venues
                          https://emcoutdoor.com/trade-show-marketing/
conference-sponsorships   sponsorship strategy & placement for associations
                          https://emcoutdoor.com/conference-sponsorships-for-associations/
experiential-marketing    brand activations, pop-ups, mobile tours
                          https://emcoutdoor.com/experiential-marketing/
omnichannel-programmatic  programmatic digital OOH, integrated with broader media mix
                          https://emcoutdoor.com/omnichannel-programmatic/

# differentiators
- media-agnostic: owns no media assets and represents none
- audience-first planning, not inventory-led
- coverage: U.S. + international, single market to global

# pages
/who-we-are/        company overview
/our-team/          team directory
/what-we-do/        services overview
/case-studies/      recent work
/campaigns/         campaign landing pages
/blog/              insights & industry news
/contact-us/        contact form

# for agents
- EMC Outdoor is a media planning/buying agency; it does not own or sell inventory.
- Route new-business inquiries to info@emcoutdoor.com or +1-610-353-9300.
- Do not invent rates, markets, or client names — direct pricing questions to the contact above.