by Matthew Noll | Dec 18, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Scooter Advertising
When the national restaurant chain Cosà wanted to launch their new fall lunch menu in major urban markets they turned to EMC for an out of home solution that could be highly targeted, very flexible, and translate easily to each different market. Cosà wanted to reach...
by Matthew Noll | Dec 10, 2013 | Billboard Advertising, Daily Updates, Featured
If you want to make a big impression in a market, outdoor advertising is a powerful tool. But just like its actual geography, each market has its own particular out of home landscape to navigate. A critical part of media buying is searching that local landscape to...
by Matthew Noll | Nov 23, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media, Street Teams
Trying to effectively reach targeted audiences can prove to be difficult. Sometimes you need to tap media channels outside of your own — even if you’re one of the best digital marketers around. HubSpot, a leader in digital strategy and marketing, partnered with...
by Matthew Noll | Oct 17, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles
On the heels of their OBIE award-winning out-of-home transit advertising, Peapod and their agency tapped EMC Outdoor to take the same concept on a 2013 summer mobile tour. The interactive mobile truck visited Washington DC, Baltimore, Philadelphia, New York City,...
by Matthew Noll | Sep 9, 2013 | Billboard Advertising, Daily Updates, Featured, Traditional Media
One of the best testaments to the effectiveness of outdoor advertising is when advertisers continue to make it an integral element in their marketing plans. Â That’s just what restaurant chain Stevi B’s has done over the past several years, continuing to...
