by Matthew Noll | Nov 23, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media, Street Teams
Trying to effectively reach targeted audiences can prove to be difficult. Sometimes you need to tap media channels outside of your own — even if you’re one of the best digital marketers around. HubSpot, a leader in digital strategy and marketing, partnered with...
by Matthew Noll | Oct 17, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles
On the heels of their OBIE award-winning out-of-home transit advertising, Peapod and their agency tapped EMC Outdoor to take the same concept on a 2013 summer mobile tour. The interactive mobile truck visited Washington DC, Baltimore, Philadelphia, New York City,...
by Matthew Noll | Sep 9, 2013 | Billboard Advertising, Daily Updates, Featured, Traditional Media
One of the best testaments to the effectiveness of outdoor advertising is when advertisers continue to make it an integral element in their marketing plans. Â That’s just what restaurant chain Stevi B’s has done over the past several years, continuing to...
by Matthew Noll | Aug 19, 2013 | Billboard Advertising, Daily Updates, Featured, Traditional Media
Opening a new retail location is a big deal. When that location is your new Manhattan flagship it’s a really big deal. So, when Lane Bryant and their agency wanted to announce the grand opening of their new store in a spectacular way, they turned to digital...
by Matthew Noll | Aug 12, 2013 | Daily Updates, Event Marketing, Featured, Non-traditional Media
Conventions and trade shows are crucial messaging opportunities for many companies as they represent the one or two times a year that their target audience is gathered in one location. During these events brands are always looking for new and innovative ways to...
