If you want to make a big impression in a market, outdoor advertising is a powerful tool. But just like its actual geography, each market has its own particular out of home landscape to navigate. A critical part of media buying is searching that local landscape to find the OOH gems that will maximize target audience reach. We helped the Atlanta Botanical Garden do just that, and they’re reaching the huge numbers of daily commuters that pour into Atlanta with this giant digital billboard.
This spectacular, oversized digital location is located at the convergence of the three most important arteries leading into the downtown Atlanta core: the corridor to the Georgia Dome, Philips Arena, Georgia Aquarium, Georgia World Congress Center, World of Coca-Cola and more.
Interest in digital outdoor advertising media is growing at a rapid pace; one of the reasons is the ease with which advertisers can change out their copy. This flexibility makes digital media ideal for seasonal and dayparted creative changes — and there are no additional production or installation costs. The Atlanta Botanical Garden has taken full advantage of this with bright and beautiful creative that promotes their seasonally changing displays.