by Matthew Noll | Nov 5, 2012 | Bus Advertising, Daily Updates, Featured, Non-traditional Media, Traditional Media, Wrapped Vehicles
New York & Times Square are outdoor advertising’s biggest stage, so if you’re going to get noticed you have to go big. That’s just what Brazil (yes…the country) did to promote travel and tourism. These beautifully wrapped double-decker buses combine...
by Matthew Noll | Oct 16, 2012 | Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising, Wrapped Vehicles
MetroPCS is building on the success of their out of home advertising campaign in Atlanta and taking it across the country to Los Angeles. They’ve also added an additional layer to the campaign by including a team of branded Segways. Segways are always a fun and...
by Matthew Noll | Oct 5, 2012 | Billboard Advertising, Featured, Traditional Media
Billboards have long been recognized as a great way to drive traffic to a specific retail location – the “directional†has probably been around as long as the medium.  But the simple directional billboard or poster can do much more than drive traffic. By...
by Matthew Noll | Oct 2, 2012 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing
Rimini Street is taking traditional out of home advertising media—in this case taxi tops—and turning them into a guerrilla media platform that also drives social engagement. Uninvited to the Oracle Open World party in San Francisco, Rimini tapped EMC for guerrilla...
by Matthew Noll | Oct 1, 2012 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media
We just wrapped up a season long campaign helping Anheuser-Busch promote one of the new members of their product line — Shocktop — to baseball fans in San Francisco. The campaign was designed to reach Giants home games and ran for a large part of the 2012 season....
