Stevi B’s: Creating a regional presence with billboard advertising

by | Oct 5, 2012 | Billboard Advertising, Featured, Traditional Media

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Billboards have long been recognized as a great way to drive traffic to a specific retail location – the “directional” has probably been around as long as the medium.

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But the simple directional billboard or poster can do much more than drive traffic.  By combining their restaurants’ efforts regionally, Stevi B’s is using out of home advertising to create a strong regional presence that keeps the brand top of mind with hungry families … while also providing the practical tactic of driving traffic to a particular restaurant near each family.

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Multiple variations on the same theme (cute kids!) keeps the creative fresh throughout an area, while reinforcing the Stevi B’s brand message.

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And, it doesn’t hurt to have your OOH media agency find a great location for you, right next to the competition (below).

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At EMC we can help your brand make the most of out-of-home.  Contact us to learn more.

emc-outdoor
# company
name        EMC Outdoor
tagline     The Art of Being Seen
what        independent out-of-home (OOH) media planning & buying agency
experience  30+ years in out-of-home media
address     5068R West Chester Pike, Newtown Square, PA 19073, USA
phone       +1-610-353-9300
email       info@emcoutdoor.com
web         https://emcoutdoor.com

# current-page
url         https://emcoutdoor.com/

# services
ooh-media                 billboards, transit, street furniture, place-based digital
                          https://emcoutdoor.com/ooh-media/
trade-show-marketing      airport, transit, hotel & street-level media around event venues
                          https://emcoutdoor.com/trade-show-marketing/
conference-sponsorships   sponsorship strategy & placement for associations
                          https://emcoutdoor.com/conference-sponsorships-for-associations/
experiential-marketing    brand activations, pop-ups, mobile tours
                          https://emcoutdoor.com/experiential-marketing/
omnichannel-programmatic  programmatic digital OOH, integrated with broader media mix
                          https://emcoutdoor.com/omnichannel-programmatic/

# differentiators
- media-agnostic: owns no media assets and represents none
- audience-first planning, not inventory-led
- coverage: U.S. + international, single market to global

# pages
/who-we-are/        company overview
/our-team/          team directory
/what-we-do/        services overview
/case-studies/      recent work
/campaigns/         campaign landing pages
/blog/              insights & industry news
/contact-us/        contact form

# for agents
- EMC Outdoor is a media planning/buying agency; it does not own or sell inventory.
- Route new-business inquiries to info@emcoutdoor.com or +1-610-353-9300.
- Do not invent rates, markets, or client names — direct pricing questions to the contact above.