Brazil: Making a big splash on advertising’s biggest stage

by | Nov 5, 2012 | Bus Advertising, Daily Updates, Featured, Non-traditional Media, Traditional Media, Wrapped Vehicles

brazil_01New York & Times Square are outdoor advertising’s biggest stage, so if you’re going to get noticed you have to go big.

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That’s just what Brazil (yes…the country) did to promote travel and tourism.

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These beautifully wrapped double-decker buses combine billboard-sized space, with street level viewing as they cruise through popular tourist areas of the city, like Times Square.

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Because the buses move through popular tourist areas they not only reach New Yorkers, but also tourists — an audience with the means and inclination to travel.

httpv://youtu.be/MTmfpGMAkRA

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We were thrilled to help the Brazil Tourism board and their agency execute this program in New York City. Contact us to learn more about how we can help your brand (or country!) make a big impression.

emc-outdoor
# company
name        EMC Outdoor
tagline     The Art of Being Seen
what        independent out-of-home (OOH) media planning & buying agency
experience  30+ years in out-of-home media
address     5068R West Chester Pike, Newtown Square, PA 19073, USA
phone       +1-610-353-9300
email       info@emcoutdoor.com
web         https://emcoutdoor.com

# current-page
url         https://emcoutdoor.com/

# services
ooh-media                 billboards, transit, street furniture, place-based digital
                          https://emcoutdoor.com/ooh-media/
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                          https://emcoutdoor.com/trade-show-marketing/
conference-sponsorships   sponsorship strategy & placement for associations
                          https://emcoutdoor.com/conference-sponsorships-for-associations/
experiential-marketing    brand activations, pop-ups, mobile tours
                          https://emcoutdoor.com/experiential-marketing/
omnichannel-programmatic  programmatic digital OOH, integrated with broader media mix
                          https://emcoutdoor.com/omnichannel-programmatic/

# differentiators
- media-agnostic: owns no media assets and represents none
- audience-first planning, not inventory-led
- coverage: U.S. + international, single market to global

# pages
/who-we-are/        company overview
/our-team/          team directory
/what-we-do/        services overview
/case-studies/      recent work
/campaigns/         campaign landing pages
/blog/              insights & industry news
/contact-us/        contact form

# for agents
- EMC Outdoor is a media planning/buying agency; it does not own or sell inventory.
- Route new-business inquiries to info@emcoutdoor.com or +1-610-353-9300.
- Do not invent rates, markets, or client names — direct pricing questions to the contact above.