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Peapod: Taking interactive out of home video on tour

Peapod: Taking interactive out of home video on tour

by Matthew Noll | Oct 17, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles

On the heels of their OBIE award-winning out-of-home transit advertising, Peapod and their agency tapped EMC Outdoor to take the same concept on a 2013 summer mobile tour.  The interactive mobile truck visited Washington DC, Baltimore, Philadelphia, New York City,...
Neuro Energy Drink: Takes over the streets with out of home media

Neuro Energy Drink: Takes over the streets with out of home media

by Matthew Noll | Sep 20, 2013 | Daily Updates, Featured, Non-traditional Media, Traditional Media, Transit Shelters, Wrapped Vehicles

One of the most powerful aspects of outdoor advertising is that it frequently offers multiple media platforms within the same physical environment.  This is particularly true in urban settings where a wide variety of out of home options may be present. Savvy brands...
Fruition Partners: Reaching event attendees with outdoor advertising

Fruition Partners: Reaching event attendees with outdoor advertising

by Matthew Noll | Jun 6, 2013 | Billboard Advertising, Event Marketing, Featured, Non-traditional Media, Wrapped Vehicles

Out of home media is ideal to reach event attendees with the proximity of traditional media to convention centers and hotels.  With the addition of digital media – like this digital billboard – it also provides advertisers with the flexibility to use multiple...
Brazil: Making a big splash on advertising’s biggest stage

Brazil: Making a big splash on advertising’s biggest stage

by Matthew Noll | Nov 5, 2012 | Bus Advertising, Daily Updates, Featured, Non-traditional Media, Traditional Media, Wrapped Vehicles

New York & Times Square are outdoor advertising’s biggest stage, so if you’re going to get noticed you have to go big. That’s just what Brazil (yes…the country) did to promote travel and tourism. These beautifully wrapped double-decker buses combine...
Using Outdoor Advertising to own Michigan Avenue: Priceless

Using Outdoor Advertising to own Michigan Avenue: Priceless

by Matthew Noll | Sep 25, 2012 | Event Marketing, Featured

We were thrilled to be a part of the launch of MasterCard’s new “Priceless Chicago” program with this wrapped trolley. The complimentary trolley was part of the Magnificent Mile Shopping Festival, and transported shoppers down North Michigan Avenue...
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