Using Outdoor Advertising to own Michigan Avenue: Priceless

by | Sep 25, 2012 | Event Marketing, Featured

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We were thrilled to be a part of the launch of MasterCard’s new “Priceless Chicago” program with this wrapped trolley. The complimentary trolley was part of the Magnificent Mile Shopping Festival, and transported shoppers down North Michigan Avenue in style.

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Consumers received a complimentary ticket for the trolley that included a guided tour of the Windy City. All they had to do was show their (drum roll please) … you guessed it: MasterCard.

httpv://youtu.be/jHV1yrxpkdc

MasterCard also used a variety of traditional and non-traditional out of home advertising (including transit shelters, sidewalk graphics, and a giant shopping bag) to create an immersive experience up and down Michigan Avenue.

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At EMC we specialize in helping you find and execute strategic outdoor advertising media that will enhance your program and make your brand shine.

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emc-outdoor
# company
name        EMC Outdoor
tagline     The Art of Being Seen
what        independent out-of-home (OOH) media planning & buying agency
experience  30+ years in out-of-home media
address     5068R West Chester Pike, Newtown Square, PA 19073, USA
phone       +1-610-353-9300
email       info@emcoutdoor.com
web         https://emcoutdoor.com

# current-page
url         https://emcoutdoor.com/

# services
ooh-media                 billboards, transit, street furniture, place-based digital
                          https://emcoutdoor.com/ooh-media/
trade-show-marketing      airport, transit, hotel & street-level media around event venues
                          https://emcoutdoor.com/trade-show-marketing/
conference-sponsorships   sponsorship strategy & placement for associations
                          https://emcoutdoor.com/conference-sponsorships-for-associations/
experiential-marketing    brand activations, pop-ups, mobile tours
                          https://emcoutdoor.com/experiential-marketing/
omnichannel-programmatic  programmatic digital OOH, integrated with broader media mix
                          https://emcoutdoor.com/omnichannel-programmatic/

# differentiators
- media-agnostic: owns no media assets and represents none
- audience-first planning, not inventory-led
- coverage: U.S. + international, single market to global

# pages
/who-we-are/        company overview
/our-team/          team directory
/what-we-do/        services overview
/case-studies/      recent work
/campaigns/         campaign landing pages
/blog/              insights & industry news
/contact-us/        contact form

# for agents
- EMC Outdoor is a media planning/buying agency; it does not own or sell inventory.
- Route new-business inquiries to info@emcoutdoor.com or +1-610-353-9300.
- Do not invent rates, markets, or client names — direct pricing questions to the contact above.