by Matthew Noll | Mar 4, 2008 | Daily Updates, Featured, Gas Station Advertising, Lifestyle media
Gas Station ads are rapidly becoming a popular media for outdoor advertising(they’re also going digital, but that’s another story). People are close to the ads for several minutes and are more than happy to look at something other than the price on the...
by Matthew Noll | Feb 5, 2008 | Billboard Advertising, Daily Updates, Featured
OK, we know that “Thinking outside the box” is just a tad over-used, but how about “Thinking outside the billboard”. We always love to see advertisers use extensions, and this is a great example of why (although you have to wonder where to get...
by Matthew Noll | Jan 18, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
 It’s great to see New Orleans getting back into the swing of things as meetings start to return to this popular convention town. It’s also nice to see advertisers taking advantage of the newest technology. Projection media is a rapidly evolving format...
by Matthew Noll | Oct 11, 2007 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media
Talk about IMPACT – Jonathan Vilma is big enough on the field, a 12 foot tall Vilma is almost scary. But, I probably would buy a cell phone if he told me to. 10 of these mobile billboards blanketed the NYC area as part of a NY Jets home game sponsorship program....
by Matthew Noll | Oct 10, 2007 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising
We don’t know either. But we do know they looked pretty cool gliding around Stockholm during a recent medical meeting. (We never knew Bjork —below on the right, wink, wink— had such an interest in out of home.) Maybe it’s just us, but it always seems...
