by Matthew Noll | Aug 1, 2008 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Traditional Media
When the super-high-tech internet security company Trend Micro, wanted to announce their new personal internet security product to the Atlanta audience their agency Philip Johnson Associates turned to the low-tech power of out of home advertising to dominate the...
by Matthew Noll | Jul 7, 2008 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media
Want to reach that “really hot & thirsty†demographic? Head for the beach with some giant branded sails! Bud Light Lime has been using this spectacular new media to make waves in Southern Californiathis summer. The sails have been creating buzz for...
by Matthew Noll | May 7, 2008 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising
The Scott Scooter “Dichomania” Tour is making it’s way across the country this summer as part of Scott’s efforts to reach out to the Hispanic community by compiling the world’s first “Dichonario”. In case you were wondering...
by Matthew Noll | Apr 14, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
We always say that Mobile Projections are larger than life, but in this case, not by much . . . At 15 Stories High, this illumination is probably only marginally bigger than it’s subject—WWE’s Paul “Big Show” Wight—but it does make a big...
by Matthew Noll | Apr 3, 2008 | Daily Updates, Featured
EMC was proud to contribute to this article for the Japanese media magazine, Senden Kaigi. (we can’t read the website either, but it sure is fun to look at). Here’s a page from the magazine. We got a kick out of seeing that “cool” translated to...
