EMC was proud to contribute to this article for the Japanese media magazine, Senden Kaigi. (we can’t read the website either, but it sure is fun to look at).
Here’s a page from the magazine. We got a kick out of seeing that “cool” translated to Japanese is well, “cool”. Some things are quintessentially American.
 
The article focused on the simplicity and effectiveness of some emerging, innovative out of home media. “Although technology has evolved and media is rapidly changing, face-to-face communication remains a fundamental form of human interaction. In the age of the Internet, in which communication is often intangible and incorporeal, Walking billboards remind us of the importance of direct relations and communication.”