by Chett Foltyn | Oct 6, 2025 | Blog, Featured, OOH Media
Suppose you’ve hesitated to recommend out-of-home advertising because it feels too “old school” or you were challenged by the prospect of demonstrating the effectiveness of strategic OOH placement. In that case, this case study might change your...
by Jonathan Megahey | Sep 22, 2025 | Case Studies
South Dakota: A Monumental Experience EMC worked with MMGY to bring South Dakota’s biggest attraction, Mount Rushmore, to Chicago’s Millennium Park, the weekend before Independence Day. It was the perfect location and timing, as thousands of people were out and about,...
by Hallie Friedman | May 15, 2025 | Featured, OOH Media
Alongside “Digital” and “AI,” “Programmatic Out-of-Home” (pDOOH) has become one of the most buzzworthy terms in the OOH media space. Promising automation, audience targeting, and operational efficiencies, it’s easy to see why marketers and media professionals are...
by Jonathan Megahey | Apr 10, 2025 | Airport Advertising, Event Marketing, Featured, Mobile Billboards, Trade Show, Transit Shelters, Wrapped Vehicles
Karuna Therapeutics partnered with EMC Outdoor to deliver a distinctive Out of Home advertising initiative at Psych Congress 2024, focused on raising awareness for Cobenfy, their novel treatment for schizophrenia. This collaboration created a strong, targeted brand...
by Betsy McLarney | Apr 1, 2025 | Featured, OOH Media
Well, it has been an eventful couple of weeks in the Out-of-Home industry to say the least. I’ve been traveling and it’s given me some time to think about what everyone has been saying, and I felt like it was time to share my thoughts supporting Geopath and its...
