South Dakota: A Monumental Experience
EMC worked with MMGY to bring South Dakota’s biggest attraction, Mount Rushmore, to Chicago’s Millennium Park, the weekend before Independence Day. It was the perfect location and timing, as thousands of people were out and about, moving through the park. At one-tenth scale of the original, passersby were granted up-close access to a 22-foot high, 30-foot long replica of the faces of George Washington, Thomas Jefferson, Teddy Roosevelt and Abraham Lincoln. The structure required over 5,500 pounds of metal and foam materials, and took 30 people more than 2,100 hours to build.
21,600+ Impressions
From the moment we set up to the final wrap: 16,800 impressions and 4,800+ face-to-face connections
3,000+
Summer classics served up – hot dogs, sliders, baked beans & watermelon
1,000+
Scoops of Thomas Jefferson ice cream, directly from South Dakota
1,250+
Branded cups handed out, keeping crowds cool with lemonade & water
550+
Climbers of all ages enjoyed scaling the 25 ft. wall