by Matthew Noll | Apr 14, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
We always say that Mobile Projections are larger than life, but in this case, not by much . . . At 15 Stories High, this illumination is probably only marginally bigger than it’s subject—WWE’s Paul “Big Show” Wight—but it does make a big...
by Matthew Noll | Apr 3, 2008 | Daily Updates, Featured
EMC was proud to contribute to this article for the Japanese media magazine, Senden Kaigi. (we can’t read the website either, but it sure is fun to look at). Here’s a page from the magazine. We got a kick out of seeing that “cool” translated to...
by Matthew Noll | Dec 20, 2007 | Airport Advertising, Daily Updates, Featured, Traditional Media
After your flight has been delayed for the third time, everyone is looking for something to read, so it’s nice to see publishers taking advantage of this natural out of home market. Â We loved this creative, but couldn’t decide whether it was an homage to...
by Matthew Noll | Oct 11, 2007 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media
Talk about IMPACT – Jonathan Vilma is big enough on the field, a 12 foot tall Vilma is almost scary. But, I probably would buy a cell phone if he told me to. 10 of these mobile billboards blanketed the NYC area as part of a NY Jets home game sponsorship program....
by Matthew Noll | Oct 10, 2007 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising
We don’t know either. But we do know they looked pretty cool gliding around Stockholm during a recent medical meeting. (We never knew Bjork —below on the right, wink, wink— had such an interest in out of home.) Maybe it’s just us, but it always seems...
