by Matthew Noll | Dec 11, 2014 | Daily Updates, Event Marketing, Featured, Lifestyle media, Mall Advertising, Street Teams
In order to target holiday shoppers and Delta Sky Miles cardholders in the Minneapolis market, Delta created a pop-up gift wrapping station at the mall for Black Friday, and all of the weekends between Thanksgiving and Christmas. The wrapping station created a branded...
by Betsy McLarney | Aug 29, 2014 | Experiential Marketing, Featured
Experiential Out of Home is not merely a cool gimmick to gain attention. It’s a proven tactic that elicits a deeper connection with consumers and greater memorability with prospects – thus, the perfect enhancement to any out of home campaign. A recent study by the...
by Matthew Noll | Jul 16, 2014 | Experiential Marketing, News
Stuart will lead EMC Outdoor’s National / International Experiential Division: EMC Events Jennifer Stuart has joined EMC Outdoor (www.emcoutdoor.com) as Director of Events, bringing over 14 years of event marketing experience to the EMC Outdoor team. Based out...
by Matthew Noll | Jul 15, 2014 | Airport Advertising, Daily Updates, Event Marketing, Featured, Transit Shelters
As Celgene and their agency prepared for one of the most important medical conferences of the year — the annual ASCO meeting— they looked to EMC Outdoor for an out of home media plan that would deliver a dominant presence during the Chicago event. Medical...
by Matthew Noll | Jan 3, 2014 | Event Marketing, Featured, Non-traditional Media
Major events like conventions, trade shows, and medical meetings are crucial times for exhibitors. With the target audience concentrated in one location for a small window of time, there is a massive opportunity for exhibitors to advertise. Exhibitors are always...
