by Jonathan Megahey | Mar 10, 2026 | Featured, OOH Media, Trade Show Marketing
San Diego doesn’t slow down. With over 90 major events expected at the San Diego Convention Center in 2026, drawing an estimated 805,000+ attendees, the city offers one of the strongest conference calendars in the country. For brands exhibiting at San Diego...
by Matthew Noll | Feb 26, 2026 | Featured, News, OOH Media
What the trade press won’t tell you—and what every serious media planner needs to know. Somewhere between the breathless headlines about programmatic revolution and the viral 3D billboard that appeared on every marketing blog in 2025, Out-of-Home advertising quietly...
by Jonathan Megahey | Feb 4, 2026 | Featured, OOH Media
Most markets experience peaks and valleys. Philadelphia in 2026 will not.Over the course of the year, the city will host an unprecedented combination of global sporting events, national celebrations, and large‑scale professional gatherings—creating sustained audience...
by Jonathan Megahey | Sep 22, 2025 | Case Studies
South Dakota: A Monumental Experience EMC worked with MMGY to bring South Dakota’s biggest attraction, Mount Rushmore, to Chicago’s Millennium Park, the weekend before Independence Day. It was the perfect location and timing, as thousands of people were out and about,...
by Matthew Noll | Aug 12, 2025 | Featured, OOH Media
Exploring OOH Advertising Effectiveness, its Attention Advantage and Influence on Recall, Consideration, and Purchase Intent. In today’s hyper-connected world, attention has become the most precious commodity for marketing. With consumers juggling an avalanche...
