Lane Bryant: Using digital out of home to make an entrance

by Matthew Noll | Aug 19, 2013 | Billboard Advertising, Daily Updates, Featured, Traditional Media

Opening a new retail location is a big deal.  When that location is your new Manhattan flagship it’s a really big deal. So, when Lane Bryant and their agency wanted to announce the grand opening of their new store in a spectacular way, they turned to digital...

Random House: Reaching travelers with airport advertising

by Matthew Noll | Aug 5, 2013 | Airport Advertising, Daily Updates, Featured

Summer vacation season is in full swing, and one critically important piece of collateral for anyone’s vacation is some good reading material. But how can publishers get their ads in front of busy travelers? Enter outdoor advertising!  Out of home advertising...

Mount Sinai Hospital: Using the full palette of out of home media

by Matthew Noll | Jul 31, 2013 | Billboard Advertising, Commuter Rail & Subway, Daily Updates, Featured, Traditional Media, Transit Shelters

Out of home media excels at reaching an audience at multiple touchpoints during their daily life.  With strategic media choices, advertisers can selectively target their audience and use multiple media formats to intercept them at various locations. That’s just...

Brazil: Making a big splash on advertising’s biggest stage

by Matthew Noll | Nov 5, 2012 | Bus Advertising, Daily Updates, Featured, Non-traditional Media, Traditional Media, Wrapped Vehicles

New York & Times Square are outdoor advertising’s biggest stage, so if you’re going to get noticed you have to go big. That’s just what Brazil (yes…the country) did to promote travel and tourism. These beautifully wrapped double-decker buses combine...

Stevi B’s: Creating a regional presence with billboard advertising

by Matthew Noll | Oct 5, 2012 | Billboard Advertising, Featured, Traditional Media

Billboards have long been recognized as a great way to drive traffic to a specific retail location – the “directional” has probably been around as long as the medium.   But the simple directional billboard or poster can do much more than drive traffic.  By...

50 Shades of Grey: Reaching readers at the airport

by Matthew Noll | Jul 25, 2012 | Airport Advertising, Featured, Traditional Media

When traveling by air it’s always good to have something to read during those long waits and longer flights.  That makes airports a natural fit for publishers. Inevitably loads of passengers forget to bring a book and have to pick one up in the airport. Out of...