How do you say segway advertising in Swedish?

by Matthew Noll | Oct 10, 2007 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising

We don’t know either. But we do know they looked pretty cool gliding around Stockholm during a recent medical meeting. (We never knew Bjork —below on the right, wink, wink— had such an interest in out of home.) Maybe it’s just us, but it always seems...

Wrapped buses bring some color to city streets

by Matthew Noll | Oct 10, 2007 | Bus Advertising, Daily Updates, Featured, Traditional Media

They’re sure to liven up any concrete jungle. These buses, part of Nationwide Insurance’s 2007 summer branding out of home campaign, definitely add a little color to an otherwise bland urban landscape (we figure that’s a couple hundred square feet of...

Using outdoor advertising to promote the Internet!

by Matthew Noll | Oct 8, 2007 | Daily Updates, Featured, Guerrilla Marketing

Metro-Fi, partnering with MSN & Microsoft took a unique approach to promote their new free wireless internet service in downtownPortland, using a cool combination of hi-tech & low-tech out of home to announce the service. The hi-tech part was this snazzy...

Bloom’s street team “Shops Happy”

by Matthew Noll | Aug 31, 2007 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams

EMC started the summer with a bang—and a giant Grocery Cart! Partnering with Bloom, “A different kind of grocery store” and their agency, EMC launched the “Shop Happy” street team, a way for Bloom to penetrate key markets in Northern VA, where other outdoor...