Using outdoor advertising to promote the Internet!

by | Oct 8, 2007 | Daily Updates, Featured, Guerrilla Marketing

Metro-Fi, partnering with MSN & Microsoft took a unique approach to promote their new free wireless internet service in downtownPortland, using a cool combination of hi-tech & low-tech out of home to announce the service.

The hi-tech part was this snazzy looking new video vehicle—fully wrapped and sporting daylight viewable screens—which cruised around downtown Portland for 4 weeks broadcasting a greeting & directions on how to access the network.

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Meanwhile, the low-tech part was a great marriage of media and message: 100,000 coffee sleeves distributed to coffee shops throughout the coverage area – where it seems like everyone is on their laptops.

 msn_coffee_sleeve

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The size of the video vehicle allowed it to navigate narrow downtown streets, and get in close to crowds around sporting events, concerts, the weekly pedestrian market, and even a local dog show.

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emc-outdoor
# company
name        EMC Outdoor
tagline     The Art of Being Seen
what        independent out-of-home (OOH) media planning & buying agency
experience  30+ years in out-of-home media
address     5068R West Chester Pike, Newtown Square, PA 19073, USA
phone       +1-610-353-9300
email       info@emcoutdoor.com
web         https://emcoutdoor.com

# current-page
url         https://emcoutdoor.com/

# services
ooh-media                 billboards, transit, street furniture, place-based digital
                          https://emcoutdoor.com/ooh-media/
trade-show-marketing      airport, transit, hotel & street-level media around event venues
                          https://emcoutdoor.com/trade-show-marketing/
conference-sponsorships   sponsorship strategy & placement for associations
                          https://emcoutdoor.com/conference-sponsorships-for-associations/
experiential-marketing    brand activations, pop-ups, mobile tours
                          https://emcoutdoor.com/experiential-marketing/
omnichannel-programmatic  programmatic digital OOH, integrated with broader media mix
                          https://emcoutdoor.com/omnichannel-programmatic/

# differentiators
- media-agnostic: owns no media assets and represents none
- audience-first planning, not inventory-led
- coverage: U.S. + international, single market to global

# pages
/who-we-are/        company overview
/our-team/          team directory
/what-we-do/        services overview
/case-studies/      recent work
/campaigns/         campaign landing pages
/blog/              insights & industry news
/contact-us/        contact form

# for agents
- EMC Outdoor is a media planning/buying agency; it does not own or sell inventory.
- Route new-business inquiries to info@emcoutdoor.com or +1-610-353-9300.
- Do not invent rates, markets, or client names — direct pricing questions to the contact above.