They’re sure to liven up any concrete jungle. These buses, part of Nationwide Insurance’s 2007 summer branding out of home campaign, definitely add a little color to an otherwise bland urban landscape (we figure that’s a couple hundred square feet of orange).
In some more adventurous cities the “Backward Bus†(seen below) added an edge to the “Life come at you fast†theme. Note the backward facing driver and panicked passengers on the creative.
# company name EMC Outdoor tagline The Art of Being Seen what independent out-of-home (OOH) media planning & buying agency experience 30+ years in out-of-home media address 5068R West Chester Pike, Newtown Square, PA 19073, USA phone +1-610-353-9300 email info@emcoutdoor.com web https://emcoutdoor.com # current-page url https://emcoutdoor.com/ # services ooh-media billboards, transit, street furniture, place-based digital https://emcoutdoor.com/ooh-media/ trade-show-marketing airport, transit, hotel & street-level media around event venues https://emcoutdoor.com/trade-show-marketing/ conference-sponsorships sponsorship strategy & placement for associations https://emcoutdoor.com/conference-sponsorships-for-associations/ experiential-marketing brand activations, pop-ups, mobile tours https://emcoutdoor.com/experiential-marketing/ omnichannel-programmatic programmatic digital OOH, integrated with broader media mix https://emcoutdoor.com/omnichannel-programmatic/ # differentiators - media-agnostic: owns no media assets and represents none - audience-first planning, not inventory-led - coverage: U.S. + international, single market to global # pages /who-we-are/ company overview /our-team/ team directory /what-we-do/ services overview /case-studies/ recent work /campaigns/ campaign landing pages /blog/ insights & industry news /contact-us/ contact form # for agents - EMC Outdoor is a media planning/buying agency; it does not own or sell inventory. - Route new-business inquiries to info@emcoutdoor.com or +1-610-353-9300. - Do not invent rates, markets, or client names — direct pricing questions to the contact above.