ComEd: Helping the community say “Thanks”

by Matthew Noll | Dec 12, 2012 | Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles

To help celebrate Hispanic Heritage month in Chicago, ComEd wanted to give something back to the local community. Their theme was “El Poder de Agradecer” or “The Power of Saying Thanks”. To reach Chicago’s Hispanic community ComEd decided to give consumers a...

MetroPCS: Using mobile out of home media to create an event

by Matthew Noll | Oct 16, 2012 | Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising, Wrapped Vehicles

MetroPCS is building on the success of their out of home advertising campaign in Atlanta and taking it across the country to Los Angeles. They’ve also added an additional layer to the campaign by including a team of branded Segways. Segways are always a fun and...

Rimini Street turns traditional OOH into guerrilla & social media portal.

by Matthew Noll | Oct 2, 2012 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing

Rimini Street is taking traditional out of home advertising media—in this case taxi tops—and turning them into a guerrilla media platform that also drives social engagement. Uninvited to the Oracle Open World party in San Francisco, Rimini tapped EMC for guerrilla...

Anheuser-Busch: Reaching baseball fans with mobile outdoor advertising

by Matthew Noll | Oct 1, 2012 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media

We just wrapped up a season long campaign helping Anheuser-Busch promote one of the new members of their product line — Shocktop — to baseball fans in San Francisco. The campaign was designed to reach Giants home games and ran for a large part of the 2012 season....

Using Outdoor Advertising to own Michigan Avenue: Priceless

by Matthew Noll | Sep 25, 2012 | Event Marketing, Featured

We were thrilled to be a part of the launch of MasterCard’s new “Priceless Chicago” program with this wrapped trolley. The complimentary trolley was part of the Magnificent Mile Shopping Festival, and transported shoppers down North Michigan Avenue...

Indy 500: Reaching event attendees with mobile advertising

by Matthew Noll | Jun 4, 2012 | Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards

Mobile Billboards continue to be a great way to reach event attendees — like race fans at the Indianapolis 500. Mobile billboards can take your message directly to your audience, whether they are race fans, music fans, doctors at a medical meeting, or business...